6 steps for building a successful website August 16, 2021 Boris Websites have multiplied by millions on the Internet. As a result, a wide variety of products and services have found market and success! And no matter the competition is really hard. Still, there are chances for new websites to succeed. If you have a great business idea and want to try it, check these 6 steps for building a successful website. 1. Create your business plan. Have you heard that a goal without a plan is just a wish? That’s the truth. Define a clear strategy for building, running, and growing your business website. Establish your target market. Define goals and control methods. Plan your resources and define your products/services and portfolio. Analyze your environment and competitors. What are they doing, good and bad? How are you going to differentiate from them? Think about cash flows and financial problems you could face. A well-defined business plan is key to convince investors to be part of your business. 2. Register your domain name, and get a TLS certificate. Define a catchy and memorable domain name. Prefer something short than too long for typing. Before registering, you must check its availability. There are different domain name search tools you can use. Choose the best TLD (top-level domain) for your website. The one that provides more information about its purpose, product or service, location, scope (local or international). Some TLDs are more popular than others (.com, .org, .net, .uk, .ru, etc.), and based on that, their prices differ.Look for a reliable registrar. Get a TLS certificate from your registrar or from your web hosting provider. It protects users and authenticates your website identity for them to know they will interact with a legit website. 3. Pick a web hosting server. You need a provider for hosting your website (all the files that shape it: database, theme, code, images, etc.) on a server connected to the Internet. It’s the way to make it available online for users. There are different types: shared hosting, virtual private server, dedicated server, etc. Prices, resources, security, etc., vary. The way to pick the more suitable for you is to identify very well your website’s needs. Providers offer plans that include different functions and costs. Buy what you need to reach the specific goals you have, and check the conditions for future scalability. 4. Choose content manager system (CMS). What kind of website do you want? Is it a blog or an e-shop? What kind of functionality do you require for interacting with users? What is the best way to deliver the content? Look for ease of use. Customization possibilities both for landing pages but also for the backend. Technical architecture, possibilities for adding third-party software (SEO, security, user management, etc.). 5. Develop your SEO strategy. An SEO strategy will provide the guidelines for developing your content. You also will clarify the best way to organize it. Content and the objectives you want to reach with it must guide your design decisions. What should get more users’ attention? How to support the call to action visually? The SEO strategy is also important for being well ranked by search engines. 6. Execute your marketing plan. Of course, the marketing plan must be developed before, just like the SEO one. But once you are ready to launch the website, it must be fully executed. People, your target market, must be aware of its existence. Competition online is hard. Competitors are many. So, you must attract people’s attention and generate traffic. Conclusion. Building a successful website is possible! It demands permanent work and optimization. Don’t waste time! Start your plan (step 1) now!