The Best Tech Tips

5 Tips for Choosing the Best DNS Provider

Choosing the services your online business needs can be a little bit confusing. Even if you are an IT expert, checking among all the existing options and providers can be exhausting.

Not to get lost while navigating on the sea of options, here you have 5 tips for choosing the best DNS provider for your business.

Availability is a must. 

If your website can’t be reached, the risk of losing clients is big. A robust network with servers located all around the world for redundancy sounds ideal. The next step is to check that those locations are convenient for your business. Be sure those countries are your market or that they are close to it.

Uptime is a term that points to the effective operation time of a server, and therefore your website has. It’s a measurable factor absolutely linked with availability. Check the uptime records of the providers to see how much availability they really can guarantee. If you see constant outages in the service or downtime, it’s an alert not to hire the service. 

Availability is really key, and providers know it. DNS professionals establish the uptime they offer in the service level agreements (SLAs) as a guarantee for clients. 

Security.

DNS infrastructure faces dangerous risks. Plenty of cyber attacks keep occurring worldwide. As a result, an efficient strategy and technology for preventing, protecting clients’ websites, and guaranteeing their availability is a must.

A network with multiple points of presence distributed across the world, in addition to an efficient load balancing mechanism, DNS Failover, and anti-DDoS servers’ protection, are very helpful. Additional features like DNSSEC and two-factor authentication for the backend are a must. This can point the DNS provider will really handle traffic to avoid threats like the evil DDoS attacks. And even if a DNS server gets compromised, your website can keep safe and running due to the other servers included in the network. 

Performance. 

Check the capacity of the DNS provider have for resolving users’ queries worldwide. An Anycast network is a good beginning for you to consider a vendor seriously. Such a network will increase your domain’s availability and speed, reducing latency, bandwidth fee, and loading time. 

Customer support. 

DNS management is not a simple task. The smallest mistake while adding, editing, or deleting DNS records can affect your website performance or availability. Expert support is not a minor advantage. Be sure it’s included, available 24/7, that they speak your language or a common one, and try the contact ways they offer to see if they really work. DNS issues can really impact your profits. If an issue appears, you need to fix it fast and efficiently.

Look for competency and experience. 

There are many providers on the market, but there is a big difference between companies that offer DNS services as their main business and the ones that provide them as an add-on. Based on this, they can offer you a more robust or simpler infrastructure. 

DNS is an online media’s key component. A proper architecture, constant monitoring, and optimization are totally needed for supplying the best results. A competent network, modern equipment, and software can provide you fast resolution for your domain, 100% uptime, capacity for handling big volumes of queries per day, and more.

Conclusion.

DNS service will be the core of your website. Consider the previous parameters and your real business needs. Then, check the most suitable DNS service provider and price for your budget. Some DNS providers are globally recognized and expensive. But there are smaller DNS providers with good quality and lower prices.

6 steps for building a successful website

Websites have multiplied by millions on the Internet. As a result, a wide variety of products and services have found market and success! And no matter the competition is really hard. Still, there are chances for new websites to succeed.

If you have a great business idea and want to try it, check these 6 steps for building a successful website.

1. Create your business plan.

Have you heard that a goal without a plan is just a wish? That’s the truth. Define a clear strategy for building, running, and growing your business website.

  • Establish your target market. 
  • Define goals and control methods. 
  • Plan your resources and define your products/services and portfolio. 
  • Analyze your environment and competitors. What are they doing, good and bad? How are you going to differentiate from them? 
  • Think about cash flows and financial problems you could face. 

A well-defined business plan is key to convince investors to be part of your business. 

2. Register your domain name, and get a TLS certificate.

  • Define a catchy and memorable domain name. Prefer something short than too long for typing. 
  • Before registering, you must check its availability. There are different domain name search tools you can use. 
  • Choose the best TLD (top-level domain) for your website. The one that provides more information about its purpose, product or service, location, scope (local or international). Some TLDs are more popular than others (.com, .org, .net, .uk, .ru, etc.), and based on that, their prices differ.
  • Look for a reliable registrar. 
  • Get a TLS certificate from your registrar or from your web hosting provider. It protects users and authenticates your website identity for them to know they will interact with a legit website. 

3. Pick a web hosting server.

You need a provider for hosting your website (all the files that shape it: database, theme, code, images, etc.) on a server connected to the Internet. It’s the way to make it available online for users. There are different types: shared hosting, virtual private server, dedicated server, etc. Prices, resources, security, etc., vary. The way to pick the more suitable for you is to identify very well your website’s needs.

Providers offer plans that include different functions and costs. Buy what you need to reach the specific goals you have, and check the conditions for future scalability. 

4. Choose content manager system (CMS).

What kind of website do you want? Is it a blog or an e-shop? What kind of functionality do you require for interacting with users? What is the best way to deliver the content?

  • Look for ease of use. 
  • Customization possibilities both for landing pages but also for the backend. 
  • Technical architecture, possibilities for adding third-party software (SEO, security, user management, etc.).

5. Develop your SEO strategy.

An SEO strategy will provide the guidelines for developing your content. You also will clarify the best way to organize it. Content and the objectives you want to reach with it must guide your design decisions. What should get more users’ attention? How to support the call to action visually? The SEO strategy is also important for being well ranked by search engines.

6. Execute your marketing plan.

Of course, the marketing plan must be developed before, just like the SEO one. But once you are ready to launch the website, it must be fully executed. People, your target market, must be aware of its existence. Competition online is hard. Competitors are many. So, you must attract people’s attention and generate traffic.

Conclusion.

Building a successful website is possible! It demands permanent work and optimization. Don’t waste time! Start your plan (step 1) now!